4 min read
How to Market Your Business in Saudi Arabia: Platforms, Numbers and Rules
Who is online, which platforms reach the most people, and the licence and data rules to know first.
- About 34.4 million people use the internet in Saudi Arabia, which is 99.0% of the population (DataReportal, end of 2025).
- YouTube and Snapchat reach the most people among the big platforms, ahead of Instagram, Facebook and X.
- Individuals who publish adverts on their own accounts need a licence from GCAM, known as Mawthooq.
- The PDPL sets the rules for your email and phone lists, so collect consent and say why you ask.